Marketing Manager, Demand Gen at HubSpot Singapore
Are you a data-driven marketer with a passion for driving business growth in the dynamic APAC region? HubSpot is hiring a Marketing Manager, Demand Generation based in Singapore—and this role could be your next big career move.
At HubSpot, we believe bold is the baseline. As a leader in CRM platforms globally, we’re looking for someone who can fuel our SMB growth by building and executing high-impact marketing campaigns.
This role mixes strategy, creativity, and analytics to generate new pipeline opportunities and strengthen relationships with our sales teams. If you have a flair for campaign design, love collaborating cross-functionally, and are always on the lookout for ways to leverage AI in marketing—read on.
What You’ll Do
In this role, you will drive the creation and execution of targeted marketing campaigns aimed at APAC’s SMB segment. Your primary responsibility will be to design, execute, and optimise campaigns that attract new customers and encourage up-sell/cross-sell opportunities with current clients.
Category: Marketing
Job Location: Singapore
Company: HubSpot
Position: Marketing Manager – Demand Generation
Employment Type: Full-time
You will work closely with Sales to align your efforts with business goals and provide in-office events that enhance engagement.
Key Responsibilities:
- Plan and manage a steady flow of high-conversion campaigns and events tailored to APAC SMB prospects.
- Oversee end-to-end campaign execution—from ideation and content creation to performance tracking and optimisation.
- Design impactful in-person events that foster direct connections between prospects and sales teams.
- Use AI tools for campaign brainstorming, content development, and performance analysis.
- Partner closely with internal stakeholders across regional and global teams to ensure campaign success.
- Maintain up-to-date insights on market trends and customer behaviors to stay ahead of the curve.
- Work in a high-paced environment, managing multiple campaigns every month.
What You Bring
HubSpot is seeking someone with a strong background in B2B SaaS marketing and a creative, data-informed mindset. Your ability to think analytically, execute campaigns efficiently, and collaborate across teams will be crucial to your success.
Preferred Qualifications:
- 3+ years of experience in marketing roles, preferably in B2B or tech.
- Excellent project management and stakeholder engagement skills.
- Strong understanding of the B2B SaaS sales funnel and demand generation tactics.
- Experience working closely with Sales teams to ensure marketing alignment and adoption.
- Proficiency in leveraging AI for marketing automation and insights.
- Strong communication and storytelling skills in English (fluency in an Asian language is a bonus).
- A mindset of continuous improvement and innovation.
Why Join HubSpot?
- Flexibility at its best: Choose to work remotely, hybrid, or in-office.
- Training & Development: Access to world-class onboarding and a $5,000 annual education allowance.
- Wellness: Private medical insurance, fitness reimbursement, and generous caregiver leaves.
- Culture: Recognized globally for our inclusive, empowering work environment.
- Rewards: Employee Stock Purchase Plan and five-year paid sabbatical leave.
HubSpot is deeply committed to building a culture where employees can thrive. We focus on results, not rigid schedules. We celebrate diversity, encourage bold thinking, and empower our team to grow both personally and professionally.
Apply
If you’re excited about this opportunity and want to be part of a mission-driven, people-first company, don’t wait—this could be the role that defines your career.
